Distilling Excellence,
Spreading the Vietnamese Soul
Heritage — our premium 100% Arabica line, hand-selected from the Cầu Đất highlands and roasted with modern technology to preserve the full richness of dark chocolate, caramel, and a deep, lingering finish true to authentic Vietnamese coffee.
Reasons You'll Choose TUBAT
-
For Vietnamese Agriculture & Culture
Elevating native Robusta beans through precision processing and advanced roasting technology; reviving heritage values through a contemporary lens to carry Vietnamese culture out into the world.
-
For Our Customers
Delivering specialty-grade coffee that keeps its pure, natural flavor, is safe for your health, and creates a meaningful moment of pause for an ambitious younger generation.
-
For Our Partners
Working alongside you with a lean, flexible Make-to-Order model that guarantees absolute freshness and optimizes business efficiency.
The Foundation Behind the Tubat Brand
Identity
TUBAT is rooted deeply in the finest terroirs of Vietnam: the bold, resilient character of Robusta from Đắk Lắk and the refined, delicate purity of Arabica from Cầu Đất (Đà Lạt). Our identity is proudly distilled into every 100%-ripe-harvested bean, carrying a story of heritage and Vietnamese agricultural pride out into the world.
Kindness
Through life's ups and downs, we've learned that a brand built to last must be built on kindness. At TUBAT, that kindness is our "3 Nos" promise: No chemicals – No artificial flavoring – No preservatives. We stay kind to our homeland, fair in our relationships with farmers, and unwaveringly kind to our customers' health by preserving nature's purest, most original flavor.
Global Integration
TUBAT refuses to frame Vietnamese coffee as a relic of nostalgia — instead we bring our native culture into the global Specialty Coffee movement with a contemporary mindset. We apply precision processing techniques and modern roasting technology to meet the strictest international standards. This integration also lives in our lean, flexible Make-to-Order model — ready to move fast and connect with modern, ambitious young minds around the world.
Distilling Excellence – Spreading the Vietnamese Soul
"What is most original is what endures longest."
TUBAT COFFEE's philosophy is distilled from the very bitterness and deep, sweet aftertaste of life itself. We believe a brand built to go far must start with Kindness. That kindness shows up in our strict "3 Nos" principle:
No chemicals – No artificial flavoring – No preservatives.
We choose transparency with our farmers, respect for the native land, and honesty about our customers' health. TUBAT doesn't chase flashy, fast-moving trends; we persist in preserving purity, capturing the true flavor of the earth in every high-tech roasted batch.
Find Your Own Vietnamese Coffee Flavor
Every Tubat line carries its own flavor personality — from the premium Heritage to the traditionally bold Trust — always 100% pure coffee beans,
never flavored or blended with additives.
Heritage
Heritage is our premium line, carrying a strong imprint of Vietnamese heritage, designed for discerning entrepreneurs and customers who love a truly one-of-a-kind cup — now available in two expressions: Gold (Arabica) and Red (Robusta).
Heritage Gold
Rigorously selected from 100% ripe Arabica beans grown in Cầu Đất, roasted with Hot Air technology — deep, multi-layered flavor with a smooth, alluring finish.
410,000₫ / 500g Shop Now →Heritage Red
A special expression made from 100% selected Robusta beans, deep-roasted with Hot Air technology — bold, full-bodied, and made for those who love authentic Vietnamese coffee.
410,000₫ / 500g Shop Now →Zen
Zen is our line of emotional balance — a perfect choice for those with a discerning palate, seeking a moment of calm in every cup.
Zen
A refined blend of 70% Robusta and 30% Arabica, Hot Air roasted to preserve a pure aroma — a graceful balance of bitter and sweet, with a deep finish that awakens positive energy every day.
250,000₫ / 500g Shop Now →Trust
The Trust line delivers a traditionally bold flavor built with a modern Robusta–Arabica blending technique, sourced from the coffee heartlands of Buôn Ma Thuột and Cầu Đất — crafted especially for younger drinkers and a wide range of palates.
Hot Air roasting, using convective hot airflow, brings out even more of the delicate chocolate and caramel notes with a smooth, gentle finish that defines the Trust line. Alongside Trust is Drip — convenient drip-bag coffee, ready to brew anytime, anywhere.
Trust - Chân Phương
An honest, bold flavor that lingers — trust in every drop of coffee.
218,000₫ / 500g Shop Now →
Trust - Thanh Tao
Pure and balanced — bold yet gentle, refined enough for any café.
Contact us for a quote Request a Quote →
Trust - Hồn Hậu
A friendly, many-layered flavor — pleasing every palate, every day.
Contact us for a quote Request a Quote →
Drip
Fast-brewing drip-bag coffee that keeps the original flavor intact — convenient for every moment.
Contact us for a quote Request a Quote →
Rooted From the Start, Committed to the End
TUBAT COFFEE didn't start with an ambition to build a chain. It started with one core question: "What does it truly take to make an honest cup of coffee?"
With TÂM (heartfelt sincerity) at its core, Tubat grows around 5 principles — Kindness, Purity, Refinement, Spirit, and Pioneering — from TUBAT FARM all the way to every finished cup.
Learn MoreA Journey to Spread the Vietnamese Soul
Milestones from Tubat Coffee's journey connecting with partners and spreading the value of Vietnamese coffee, at home and abroad.
Quality Certification — The "4 Nos, 5 Yeses" Standard
Every batch of Tubat beans undergoes periodic testing against international cupping criteria, with traceability to the exact farm lot and full transparency across the process — from farm to cup.
"The true value of a business isn't in what it owns,Tubat Coffee
but in what it leaves behind for society."
Our Clients
Answers to Your Questions
Ready to Partner with Tubat Coffee?
Tubat is always ready to deliver a quality, standards-compliant coffee solution.
If you're interested in our
sales and franchise policy,
please get in touch: