About Tubat Coffee

A Brand Built On Authenticity

Refined excellence, the spirit of Vietnam — 100% natural, hand-picked ripe beans, a team that speaks and acts with integrity, and an ecosystem built from TUBAT FARM all the way to your cup.

✓ The "4 No's, 5 Have's" Standard
✓ QR Farm-To-Cup Traceability
✓ Already Trusted In Japan
100%
Naturally Ripe Beans
Hand-selected, never blended with fillers, never flavour-dosed
8+
5-Star Hotel Partners
Nikko, Sheraton, Rex, InterContinental Saigon and more
1
International Market
Tubat products are already present in Japan's exacting market
Natural processing at Tubat Coffee
Our Philosophy

Unprocessed Beans — 100% Genuinely Hand-Selected

Tubat Coffee believes true flavour can only come from beans in their most natural state. Every product we make uses 100% genuine, hand-selected raw beans — no blending, no added flavourings, no hidden origins.

Authenticity doesn't stop at the product. Tubat's internal culture is built on transparency and accountability — a team that "speaks the truth, does the work," and always puts trust first.

Explore Our Products
Our Operating Philosophy

Heart At The Core — Guided By 5 T's

The principles that guide TUBAT from farm to every single cup.

🤝

Integrity (Tử Tế)

Do it right, do it honestly — never compromise on quality.

🌿

Purity (Trong Lành)

Respect nature, and create products that are clean and sustainable.

✨

Refinement (Tinh Tế)

Attend to every detail, raising the experience to a higher standard.

💫

Spirit (Tinh Thần)

Build inner strength in our people and a lasting culture.

🚀

Pioneering (Tiên Phong)

Dare to go first, dare to be different, dare to lead.

The Tubat Standard

The "4 No's, 5 Have's"

A commitment measured in verifiable standards — not marketing words.

4 NO's

  • ✕ No synthetic flavourings
  • ✕ No corn, soybean or other fillers
  • ✕ No caramelised sugar for colour
  • ✕ No foaming or thickening agents

5 HAVE's

  • ✓ Full traceability down to the growing plot (QR code on every pack)
  • ✓ Regular quality checks against international cupping criteria
  • ✓ Small-batch roasting for freshness and a consistent profile
  • ✓ Transparent sourcing — growing region, variety, processing method, roast date
  • ✓ Shared value — fair pricing for our farmers
Tubat Coffee quality standard certification

Quality You Can Verify

Every batch is checked against international cupping criteria and held to our strict "4 No's, 5 Have's" standard — from growing region and processing method to roast date, all transparent and traceable through the QR code on the pack.

A Global Standard

You deserve the very best — and we're here to bring it to you.

Among the world's most demanding markets, Japan sits at the very top. Tubat products are now present there, built on standards we've held ourselves to from day one: Clean – Consistent – Refined – Deep.

Tubat Coffee products in the Japanese market
A Sustainable Ecosystem

ESG — A Natural Result Of The 5 T's

For TUBAT, ESG isn't a marketing label — it's the natural outcome of operating with Heart.

🌍

Environmental

Reduced-chemical farming, soil regeneration, water stewardship and energy efficiency across the entire process.

🤲

Social

Sustainable income for farming households, a knowledgeable growing community, and fair, humane working conditions.

📋

Governance

Supply chain transparency, standardised processes from farm to cup, and systematic risk management.

Where To Find Us

Trusted By Leading 5-Star Hotels

Tubat Coffee is not sold direct-to-consumer — our products are supplied to 4–6 star hotels and resorts, supermarkets, and international airport outlets.

Nikko Saigon 5★ Sheraton Saigon 5★ La Chateau 5★ InterContinental Saigon 5★ Eastin Grand Hotel 5★ Lotte Legend Hotel 5★ Rex Hotel Saigon 5★
TUBAT ROASTERY & COFFEE GARDEN
277g Alley 257 Luong Dinh Cua, An Phu Ward, Thu Duc City, Ho Chi Minh City, Vietnam
B2B Partnerships

Supplying Coffee For Your Business

TUBAT isn't looking for partners just to grow fast — we're looking for people who share our sense of Heart, and who want to build a transparent, sustainable value chain with us.

  • ✓ Wholesale — bulk supply for hotels, resorts and F&B chains
  • ✓ OEM & Private Label — produced under your own brand
  • ✓ Contract Roasting — to your own profile and standards
  • ✓ Long-term partnership with a transparent, traceable supply chain
Frequently Asked Questions

Common Questions

Tubat Coffee is positioned as a premium coffee brand and is not sold direct-to-consumer. Our products are distributed through 4–6 star hotels and resorts, supermarkets, and airport and rest-stop outlets nationwide.
No. Tubat holds to our "4 No's" standard: no synthetic flavourings, no corn or soybean fillers, no caramelised sugar for colour, and no foaming or thickening agents.
Every pack carries a QR code that traces back to the specific growing plot, along with the growing region, variety, processing method and roast date.
TUBAT ROASTERY & COFFEE GARDEN — our on-site roastery and experience space — is located at 277g Alley 257 Luong Dinh Cua, An Phu Ward, Thu Duc City, Ho Chi Minh City, Vietnam.
You can reach us directly via Zalo at 0869 190 003 or email tubat.group@gmail.com to discuss wholesale, OEM, private label or contract roasting partnerships.
Tubat products are officially present in the Japanese market — one of the most demanding markets in the world for origin, safety and quality standards.

Partner With Tubat Coffee

From one honest cup of coffee to a lasting business partnership — TUBAT is ready to work alongside you.